Successful IBA Week and Marketing Expedition
Two weeks ago the IBA week and the Marketing Expedition took place. In these three days, the focus was on the four pillars of IBA: Accounting, Finance, Management and Marketing.
The IBA week took place on Tilburg University. Around 150 students participated in cases provided by the companies. We would like to thank BDO and PwC for participating on the Accounting Day, Philips and Procureon B.V. for participating on the Management Day and Van Oers Corporate Finance and Shell for participating on the Finance Day.
The Marketing Expedition is in collaboration with Asset | Marketing. Around 30 students went to visit ZUID Creatives in Tilburg and Greenhouse Group in Eindhoven. We would like to thank them for their hospitality!